What does AI have to do with burgers and fries?

Apr 6, 2019 | Business Law

To say you have never eaten at McDonald’s could be astonishing to some. Like many people, you are probably accustomed to quickly driving through and picking up a variety of familiar, inexpensive food items.

Although they may not be gourmet, they sell. People continue purchasing nuggets, shakes, coffee and pies around the globe. But as one of the largest food chains in the world, why is McDonald’s interested in acquiring a technology company?

The McDonald’s approach to increasing sales through technology

As numerous industries around the globe explore the ways in which artificial intelligence (AI) could increase their market share, the leadership at McDonald’s seems to have broadened their perspective about how they can integrate technology into their fast food franchise.

With their $300 million acquisition of Dynamic Yield, McDonald’s aims to increase sales through AI. By implementing the technology, the fast food chain will be able to customize their drive-thru menu boards depending on the:

  • Time of day
  • Weather conditions
  • Current customer needs

Continuing to focus on your experience with their restaurant, McDonald’s AI will suggest additional add-on items based on your initial order, thereby not only potentially increasing your satisfaction, but also their profits.

Other businesses can inspire the way you run your company

Whether you are in the process of developing your business concept, increasing staffing or considering purchasing another company, you might want to look at the decisions more lucrative companies are making as you consider your long-term goals.

Learning about how and why other businesses adopt trends may help you gain insight into the ways innovation could help you grow and transform your company, as you seek to build upon your original business model.

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